This is used for wizard-based creation and some meta information. I assume this is added into the Meta Title of all of your pages. This will take you through steps to add some basic information to your site. When building a site using GoCentral – the actual name of the website builder – you can click their drop-down and go to the SEO Wizard. Given how locked down their platform is, it’s a wonder they don’t make you sign away rights to your data. And, of course, GoDaddy doesn’t make it easy to cancel and migrate. It’s a pain to migrate a site and start from scratch, even if you’re getting long-term benefit out of it. Unfortunately, I know this isn’t the kind of information you want to hear when you’re invested in GoDaddy.
A few free plugins get you rolling with real SEO benefits, and you don’t have a restricted architecture holding you back. It’s about the same price to buy some cheap web hosting on a real web host, buy a domain name, and set up WordPress. The first and best thing you can do to get a well-optimized page when using the GoDaddy website builder is to stop using the GoDaddy website builder. I don’t know about you, but any sort of optimization done by an automatic tool is probably not something I want to rely on. The GoDaddy page for SEO says it “automatically reviews your site and optimizes it for search engines.” It should be noted that, while all but the personal plan includes “SEO features,” what they consider SEO and what you consider SEO are probably very different.